Jaguar rebrand

  • Creator
    Topic
  • #293682
    TheSUVguy
    Participant

      Anyone seen the new jaguar logo / video re brand, they’ll be announcing everything on December 2nd, so far they’ve been getting hate all day on social media

      going to be interesting to see their new cars

    Viewing 18 replies - 51 through 68 (of 68 total)
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      Replies
    • #294473
      Ele
      Participant

        First sales will be in 2yrs time

        And by that time looking at past events the claimed range of 400+ aint gonna be anything special

        • This reply was modified 10 months, 1 week ago by Ele.
        #294474
        Soul777
        Participant

          It looks like a new car for Lady penelope !

          Spot on @joss, “copy nothing”? Certainly  looks like some inspiration from Thunderbirds.

          #294506
          Ioniq
          Participant

            Jaguar are doing it correctly.

            All new EV,s aimed at the luxury end of the market.

            No more pipe and slippers buyers.

            Like every car manufacturer, shutting down the ICE plants and refurbishing them for EV manufacturing.

            That uis what VW are doing, making the change. Yes there will be job losses as ICE gear trains go the way of steam locomotion.

            What Jaguar are doing will be copied by other manufacturers in the transition away from ICE vehicles.

            Jaguar are just aiming for the top end of the market and let the rest battle for the low end.

            A few manufacturers will fail, that do not adapt to the new era of EV manufacturing.

            #294525
            clappedout
            Participant

              Audi built a new EV factory in Belgium for the Etron Q8 luxury EV.
              After a few years, is being canned. Ditto JaGuar I Pace in Austria and others in the USA. IMHO they are taking an enormous gamble, but for the sake of the workforce, hope it pays off. The marketing team could always move on to Ann Summers should it fail.

              #294538
              Soul777
              Participant

                I am a big fan of Chris Harris and friends and this is their take on the new Jag.

                #294887
                LDC7080
                Participant

                  i think Jaguar have been quite clever this time.   they have designed something that nobody else other than maybe Tesla manufactures.

                  a high powered long range GT .  sure it will cost about £120k but it will be the pinnacle of luxury, performance and range.   the images that are available now are of the type 00 and its only prototype.  the production car will be called the Type 01 a four door version.   they claim it will have 1000PS 770Kw range and a 12o Kw battery.

                  i also think it is clear from the redeveloped badge that old men who goto the golf course 2 times a week are the last people they thought of when designing the car.  2026 will be an interesting year and if not successful we will see how much money TATA are willing to throw at the brand.

                   

                  #294920
                  clappedout
                  Participant

                    Hi LDC,

                    you mean like this?

                    https://www.lotuscars.com/en-GB/emeya

                    one of several 1000bhp monsters beating jaGuar to the market. It will need a USP other than phallus pink or the ostentatious will stay away.

                    i thought that EVs were supposed to save the planet, not be 3 tons of wasted mined minerals for the pretentious? This second spell of stratocumulus in 6 weeks means all EVs are  currently charged by just 3% renewables, but mostly by very expensive imports of LNG from Qatar and the USA.
                    BTW. All our gaseous emissions are currently trapped in the relatively thin cloud layer by a temperature inversion and in contrast the tops are brilliant white under a blue sky, contrasting the gloom below – one of the great pleasures of flying.

                     

                    #294967
                    Jim
                    Participant

                      The Lotus is Chinese made, so it’s competitors are MG etc.  Jaguar will be far superior, and when they release it, it will fill the order books easily.  Don’t be hung up on the colour, that was just for the Miami arts week.

                      #294974
                      clappedout
                      Participant

                        MGs are budget. My brother has an Evira, which is a UK built ICE entry level Lotus @£80k – my link is a direct competitor, 4 door super saloon costing up to p£150k. Built in Wuhan, as is the Eletra SUV. Not sure that Colin Chapman would approve, but needs must. Not sure that William Lyons would like the jaGuar, but as said before, hope a success for the sake of the  work force and multiples of that in supporting suppliers etc.

                        • This reply was modified 9 months, 4 weeks ago by clappedout.
                        • This reply was modified 9 months, 4 weeks ago by clappedout.
                        #294976
                        kezo
                        Participant

                          The Lotus is Chinese made, so it’s competitors are MG etc. Jaguar will be far superior, and when they release it, it will fill the order books easily. Don’t be hung up on the colour, that was just for the Miami arts week.

                          Like most countries, China has its home market difernt tiers of cars, as well as foreign company that manufacture in China and ship back to their home markets like Smart #1, BMW iX3.

                          Its like saying Dacia are competitors to BMW, just because there built in the eu.

                          #294986
                          Joe
                          Participant

                            According to this topgear article, Jaguar are claiming the rebranding was a hoax on their part

                            https://www.topgear.com/car-news/satire/just-kidding-says-jaguar

                             

                            #294987
                            Glos Guy
                            Participant

                              According to this topgear article, Jaguar are claiming the rebranding was a hoax on their part https://www.topgear.com/car-news/satire/just-kidding-says-jaguar

                              That’s what’s known as ‘reverse peddling’, or “how the hell can we get out of this hole?” 😂

                              #294988
                              dayskipper
                              Participant

                                Or is the article a double-bluff, as it’s credited to their “Cory Spondent”?

                                #294994
                                clappedout
                                Participant

                                  The gestation period for an all new model is several years. The Ian Callum designed I Pace, responding to political policy rather than customer driven demand was built in Austria using a Chinese battery and owned by an Indian company. Six years on, it is no more and Jaguar are buying back nearly 3000 because of fire risk. Despite being a subjectively attractive car, I wonder how many will appear in a few decades time at concours d’ elegance along side cherished E types, XJs and XK 120s? The shelf life of EVs will possibly shorten further with the advent of solid state and other advancing battery tech making current models very undesirable on the second hand market. Even Porsche, with its recently modified Taycan,  a direct competitor to the new jaGuar, is suffering from huge depreciation. Who in their right mind is going to buy them?

                                  #294999
                                  wmcforum
                                  Which Mobility Car

                                    Last car show I was at, no one was interested in those old classics, the crowds were around the Morris Marina, Austin Princess and Ford Granada. Presumably in the future the crowds will be around the BMW i3 and Tesla model S.

                                    #295001
                                    Oscarmax
                                    Participant

                                      Last car show I was at, no one was interested in those old classics, the crowds were around the Morris Marina, Austin Princess and Ford Granada. Presumably in the future the crowds will be around the BMW i3 and Tesla model S.

                                      In my foolish youth I brought a 6 month old Morris Mariana 1300 maroon coupe, what a horrible car, slow, uncomfortable and handled like a wheel barrow on ice

                                      Unfortunately I have suffered a brain injury and occasionally say the wrong thing.

                                      #295002
                                      kezo
                                      Participant

                                        In my foolish youth I brought a 6 month old Morris Mariana 1300 maroon coupe, what a horrible car, slow, uncomfortable and handled like a wheel barrow on ice

                                        My parents had an Ital and got rid within 9 months.

                                        #295025
                                        Ele
                                        Participant

                                          Oscarmax wrote:
                                          In my foolish youth I brought a 6 month old Morris Mariana 1300 maroon coupe, what a horrible car, slow, uncomfortable and handled like a wheel barrow on ice

                                          Had to mention this as your post is the only one in history that Ive come across that makes mention of the Marina ( just kidding Im sure there must be one or two more lol)

                                          I worked with 2 brothers who both brought the same Ercol furniture and same new car the marina at the same time although one brought the ( the dearer one was it a delux or such like) model

                                          As a younger apprentice travelling many miles as a passenger my not so fond memory is that the car was so boring and bland and without character ( This could also well describe the 2 brothers lol)

                                          My overriding memory is of those new type silly poke your few fingers in door pull back/latches/handles that on first use tangled my fingers shutting them in the door to this day unsure how,bloody painful and had to work the whole day with a throbbing hand.

                                          One of the brothers had a huge bin lorry back into it and it drove off

                                          Once sorted and repaired it then got T Boned and wrote off handles and all lol

                                          Payback lol

                                          The other brother sold his after 2yrs for more than its purchase price (true) and being self employed he was quite indignant when Hmrc wanted to tax him on the profit of sale lol

                                           

                                          • This reply was modified 9 months, 3 weeks ago by Ele.
                                          • This reply was modified 9 months, 3 weeks ago by Ele.
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