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<p style=”text-align: left;”>The references to ‘woke’ are a bit irritating. Let’s rewind it back a bit, to a time before the word woke was used as a weapon to beat anyone you us seen as progressive. I have seen the videos of people complaining about the new drink driving laws as well as the introduction of seat belt laws. If the word woke was about then they would have called those bringing in these laws woke.</p>
As someone who has spent a lot of time advocating for disability rights I would be seen as woke. It’s not woke it’s progress. Yes in some cases it has gone to far, but I believe that is more to do with the right and left just being a holes and wanting to irritate each other. Woke people introduced health and safety which stops people dying at work. Woke people introduced equality laws that protected disabled people as well as LGBTQ people whether you like it or not you can’t protect one group of people and ignore others.As for the Jag. Well it’s working, people are talking about them and has anyone even seen a vehicle? No. Most of the cars we drive now would have been a daft concept at one stage only to become a decent practical motors. Where there are companies making big money from branding and marketing they will always be able to convince a company that they need to rebrand. That’s marketing for you. They are good at what they do whether you like it or not.
Me, I prefer the if it ain’t broken don’t fix it. Jaguar is broken and the company are trying to fix it. I think it will work because of the amount of young professionals and media savvy influencers driving range rovers. They want a piece of that market and as a business they will have it even at the expense of a loyal customer base.
Ps switch your bank account for free money, switch your internet/phone providers to save money etc. Stop being loyal to businesses who only see you as a cash cow.
The references to ‘woke’ are a bit irritating. Let’s rewind it back a bit, to a time before the word woke was used as a weapon to beat anyone you us seen as progressive. I have seen the videos of people complaining about the new drink driving laws as well as the introduction of seat belt laws. If the word woke was about then they would have called those bringing in these laws woke.</p>
As someone who has spent a lot of time advocating for disability rights I would be seen as woke. It’s not woke it’s progress. Yes in some cases it has gone to far, but I believe that is more to do with the right and left just being a holes and wanting to irritate each other. Woke people introduced health and safety which stops people dying at work. Woke people introduced equality laws that protected disabled people as well as LGBTQ people whether you like it or not you can’t protect one group of people and ignore othersSpot on.
blah, blah, blah
Very true.
Given that the Chinese, Germans, and South Koreans have the mass market sown up.
The Jag Ads suggest they are targeting the elite markets, below Bentley and above Mercedes and aimed at sports cars.
They are not producing cars yet, only concepts.
Consider the ipace as their test bed for creating sporty EV.s.
Its easier and cheaper to create EV platform, something different from current cars. A radical streamlined rocket.
Not a boxy suv like the ipace.
It will be good to see what the design teams have created on 2nd Dec or whenever!
I don’t know why people are asking “where is the car?” on the new Jaguar advert.
Having owned one, it’s probably on the back of an AA trailer heading to the workshop.
The references to ‘woke’ are a bit irritating. Let’s rewind it back a bit, to a time before the word woke was used as a weapon to beat anyone you us seen as progressive. I have seen the videos of people complaining about the new drink driving laws as well as the introduction of seat belt laws. If the word woke was about then they would have called those bringing in these laws woke.</p> As someone who has spent a lot of time advocating for disability rights I would be seen as woke. It’s not woke it’s progress. Yes in some cases it has gone to far, but I believe that is more to do with the right and left just being a holes and wanting to irritate each other. Woke people introduced health and safety which stops people dying at work. Woke people introduced equality laws that protected disabled people as well as LGBTQ people whether you like it or not you can’t protect one group of people and ignore others
Spot on.
Seconded
@solent60, that made me laugh
I see now why Chris Harris and friends thought this looked like a Chrysler 300C.
They decided to appeal to the woke brigade but come up with a design that definitely won’t appeal to them if that’s the design of their new car.
I think its intended market is maybe a little niche?
But will reserve judgement until its been properly revealed
Back in the late 90s, along with a few colleagues, I spent a very enjoyable day with Sir Nick Schele, then CEO of Jaguar, and his board. Great bloke who went on to be number 2 in Ford worldwide.
After a factory tour, he showed us photos of the S Type before any pictures had been released to the press. Back in those days, Jags were truly aspirational cars. The XJs were true luxury cars and looked like nothing else on the road. Sadly I never owned one, but drove a few including an XKR.
It saddens me how the brand has gone down and down since then. The sports cars look and sound nice but their saloons and SUVs now don’t stand out from the masses as anything special at all. I don’t get the rebrand at all and agree with the comments that those for whom it might appeal are those least likely to be able to afford one. Someone who should have known better has given a marketing eccentric a free rein and I suspect that decision could end up being career ending for them. I hope I am wrong and will reserve final judgement until we see the actual cars.
Back in the late 90s, along with a few colleagues, I spent a very enjoyable day with Sir Nick Schele, then CEO of Jaguar, and his board. Great bloke who went on to be number 2 in Ford worldwide. After a factory tour, he showed us photos of the S Type before any pictures had been released to the press. Back in those days, Jags were truly aspirational cars. The XJs were true luxury cars and looked like nothing else on the road. Sadly I never owned one, but drove a few including an XKR. It saddens me how the brand has gone down and down since then. The sports cars look and sound nice but their saloons and SUVs now don’t stand out from the masses as anything special at all. I don’t get the rebrand at all and agree with the comments that those for whom it might appeal are those least likely to be able to afford one. Someone who should have known better has given a marketing eccentric a free rein and I suspect that decision could end up being career ending for them. I hope I am wrong and will reserve final judgement until we see the actual cars.
Continuing the theme trip down jaguar memory lane
I owned a 2nd hand Jaguar 4.2 XJ6 “in 1986 the Pink Jag exact same colour as in the video
I paid £800 cash and used its pullling power to the max,if you get my meaning
Traded it in for a black mini mayfair of all things, lol’
Happy Days
Quote: I see now why Chris Harris and friends thought this looked like a Chrysler 300C.
having had a rental RAV4 vandalised in a Palm Springs hotel car park, the replacement was one of these in “drug dealer” black. Mrs and I failed to live up to the image! Was glad that fuel was cheap as economy horrendous. As a retirement favourite for California’s wealthy baby boomers, I’m not convinced that the golf club car parks will feature too many electric jaGuars, but hopefully wrong.
farewell to the trusty Allspace today and hello to the equally practical Touran Match, complete with leased wheelchair in the boot. WAV next time, methinks. If there is one.
My final bit of news, honest!
after 5 recalls that have failed to fix the potential problem of battery thermal runaway in 2019 I Paces, jaGuar has had to resort to buying all 2,700 back to scrap them. Bodes well.
I’ve had three Jags over the years and they whilst they all had various reliability issues, they all had numerous things in common. They were big, powerful, juicy and supremely comfortable. Just as importantly, they also had that thing called class and that class was firmly rooted in the history associated with the Cat on the bonnet/badge. People saw that and knew exactly what it was.
Take the cat away, and you have just another expensive (and unreliable) EV. Shame.
Current car: MG HS Exclusive in nice shiny black. 🙂
I thought it was an advert for perfume…
In life, it's not who you know that's important, it's how your wife found out.
Mindbogglingly stupid. Not only do i not like the branding itself, i think that’s going to be the beginning of the final chapter of Jaguar. I know quite a few people won’t like the way i’ll spell it out now, but there’s two proper moronic things happening here. A: the marketing itself. Antagonising the “old white man” in favour of “liberal young empowered youth” is absolutely bonkers when you consider that the first new car in the line up is going to cost north of £100k. Blue haired Kevin the Starbucks Barrista and IPA connoisseur is not going to be able to afford it. So they essentially ditch their established customer base, because no one there is going to click with drag queens or whatever the frick those androgynous things are supposed to represent – and the people who do click with it, likely Gen Z, can’t afford it. Not even close. B: british exceptionalism. It’s as stupid as american exceptionalism. No, Jaguar isn’t a big player anymore, and hasn’t been for a long time. They should act accordingly, accept humbly the position they’re in, and then work from that. There was nothing wrong with the brand itself, it was even meme-worthy (for youngsters) with Clarksons “Jaaaaag” comment that even established itself in the US. What was wrong was A: using ford parts in places where you’d expect Jaguar parts, leading to people simply calling them “prettier fords” and B: thinking themselves better than any other premium manufacturer, and not offering a volume model while not understanding the importance of 4 cylinder engines and diesels in the market for way too long. Jaguar isn’t Rolls Royce.
They did try a mass market car with the X Type but that had too much of a reputation as being a Mondeo in drag.
To me it looks like it should be in the movie Tron.
https://www.autocar.co.uk/car-news/new-cars/jaguar-concept-leaked-full-ahead-reveal-tonight
To me it looks like it should be in the movie Tron. https://www.autocar.co.uk/car-news/new-cars/jaguar-concept-leaked-full-ahead-reveal-tonight
It’s got a hint of an American custom low rider.
This is a very good analysis on the new Jaaaaggg by one of the best motoring journalists on the planet.
Leaving aside all the stuff about target markets, sales strategies; exceptionalism and whatever else, that design is seriously ugly. Front looks like a plastic wall. Ugh
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