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My wife and I are due to order our new car in Q4. We always try to do some research before we have to order, so we can take our time, enjoy it and not be stressed. Straight away we looked at what was on the list from the German brands. Up until now, we’ve had 2 VW’s and 2 BMW’s on the scheme so we looked at their lists along with Audi and Mercedes. Our current car is a BMW X1, but we’ve decided to look at estate’s.
We always like to draw up a shortlist of three to look at and test drive. Plumping for an estate meant there was only the C Class from the German marques. But at the time there was only a manual petrol available, with a very high AP. So we looked at alternatives for the other two choices. TBH there aren’t many estates on the scheme. Aesthetics are important for us so the car has to be a ‘looker’. So we also shortlisted the new Peugeot 508 SW and the Mazda 6.
We sat inside a C Class. Very nice but the very honest salesman put us off. He said the Merc manual gearbox is a dog! Next we went to look at the 508. A stunning car, far better looking than the Merc and the interior makes the Merc’s look boring. Plus the quality of materials and build was on a par. What let it down though is that my wife needs to use the interior grab handle to get into the passenger seat safely. The Pug doesn’t have one. The sales guy was perplexed as to why.
So the next day we went to look at the Mazda 6. Wow. A stunning car again with a minimal but beautiful interior, from both a design and quality POV. We went on a test drive and the car is superb – high revving petrol engine, sweet gearbox, sporty but smooth ride and very comfy seats. And the Bose soundsystem is unbelievable. We both arrived back at the dealer with big grins.
Now I’ll get to my point! Brand perception is such a strong emotion. Like a lot of people on this forum, we always went for a German car, because they’re the best aren’t they? Well because of circumstances we ended up breaking through that perception and realising that there are other great quality cars out there. IMO the Mazda 6 is just as good as a BMW and is far better value on the scheme. We can order the Sport Nav+ version with loads of kit (inc the Bose system) for an AP £2,000 less than the Merc, a lower spec car that has less kit and a crap gearbox.
It’s a no brainer.
So for anyone like us who look straight away at the German marques on the scheme – you don’t have to. There are alternatives. A lot of the other car brands have had to up their game to compete with the Germans. The new 508 feels premium, so does the Mazda (plus other cars within their range like the CX-5 and new 3). I’ve no doubt there will be others.
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