Electric cars are not ‘zero emission’, says advertising watchdog

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  • #257726
    kezo
    Participant

      Electric cars cannot be advertised as completely “zero emission” because of the carbon dioxide that is generated when they are made and charged, the advertising watchdog has declared.

      In a ruling that will change how electric vehicles (EVs) are promoted, the Advertising Standards Authority has banned carmakers from referring to them as zero emission unless they make clear this is only while driving.

      The decision emerged as the regulator criticised BMW for describing its range of EVs as “zero emission cars” in Google searches.

      On the same day, MG Motor UK also had a paid for Google advert which claiming zero emissions’.

      In the ruling, the ASA said: “We understood that when electric vehicles were driven no emissions were produced, unlike a car with a petrol or diesel engine where emissions came from the tailpipe.

      “However, in other circumstances, such as the manufacture or charging of an electric vehicle using electricity from the national grid, emissions were generated.

      “For that reason an ad that featured a “zero emissions” claim, that did not make explicitly clear that it was related to the reaction of the vehicle while it was being driven was likely to mislead.”

      It is understood to be the first time the ASA has issued such a ruling on cars and comes amid a crackdown by the regulator on so-called greenwashing, where companies over-promote their eco credentials.

      However, the ASA’s stance appears at odds with that of the Government, which is calling battery-powered EVs “zero emission vehicles” for the purposes of the newly introduced ZEV mandate.

      The mandate requires carmakers to make EVs an ever-bigger proportion of their sales, rising steadily from 22pc this year to 80pc by 2030.

      With manufacturers under pressure to sell ever-high numbers of EVs, the ASA’s ruling will be a fresh headache.

      While a typical battery EV creates no emissions at the tailpipe while driving, carbon dioxide (CO2) is generated if they are charged from Britain’s power grid because of its heavy reliance on gas and also during manufacture.

      This is money/Telegraph.

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    • #257774
      DBtruth
      Participant

        I remember a lot of people making similar comments about the Nissan leaf for having the zero emission badge on the back.

        Did anyone ever genuinely look at a little badge on a car and think oh that must mean zero emission in sourcing the materials, building the car, driving the car, charging the car, disposing of the car?

        Is it even possible to manufacture anything of that size and complexity, on this sort of scale while producing absolutely zero emission anywhere?

        Im sure this is just used as extra ammunition by people who are against EV’s in general you know 😂

        #257782
        kezo
        Participant

          I remember a lot of people making similar comments about the Nissan leaf for having the zero emission badge on the back. Did anyone ever genuinely look at a little badge on a car and think oh that must mean zero emission in sourcing the materials, building the car, driving the car, charging the car, disposing of the car? Is it even possible to manufacture anything of that size and complexity, on this sort of scale while producing absolutely zero emission anywhere? Im sure this is just used as extra ammunition by people who are against EV’s in general you know 😂

          I don’t mate what the hell is going on in the UK, as a whole anymore and here we have the watchdog going agains’t/saying the opposite of what the government is saying with its zev mandate. That said its all requires an element of common sense as you pointed out.

          I often think a more natural migration to EV’s would have been better, given the industry time to naturally progress and a natural reduction in overall costs as it moved forward. Intead we have governments coming out with these zev mandates, which in return is making manufacturers find cheap alternatives to current battery tech, which doesn’t have as high kW/kg density meaning they won’t travell as far as current tech. Ontop of that mnaufacturers are trying to reduce vehicle costs in other build area’s to meet the zev  mandate. Rather than advancing its just pushing it back/behind previous advancements. I blame governments idelolgy you know 😂

          #257817
          DBtruth
          Participant

            I don’t think things are helped by the media either. There’s a lot of tribal stuff when it comes to EV’s and journalists know they’ll get a lot of interaction online (which is obviously the point) if they publish certain articles. Especially ones that are designed to scare people, like being forced into an ev when you’re not ready or pushing range anxiety etc.

            In think if you took all that away then you would mostly be left with people naturally migrating to EV’s when they’re ready.

            EV’s aren’t perfect but they’ve come a long way in 10 years and it will be interesting to see how far they go in the next 10

            #257824
            kezo
            Participant

              Agrred 🙂

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