The big plus with few factory fitted options to choose from with Toyota is shorter delivery times, about 10 weeks in our case.
One option we thought about was the birds eye view parking camera which came with an enhanced sound system cost was about £700 I think.
We watched a couple of YouTube videos of it being used, it looked like it could be frustrating waiting for it to initialise and using it, I think it’s something you need to try for your self if it’s something you want.
Lack of options wasn’t a problem for us, the RAV4 Excel came with most things we wanted
Heating controls are knobs and buttons and the radio has some knobs too, useful to find by feel rather than looking for.