Had a quick Google of Genesis cars. Impressive. Obviously the “Lexus” to Kia’s Toyota. But they’re all big super-luxury tart’s handbags. Only thing interesting me personally is the Mint concept. Small. Two-door. Dramatic and original looks, like the Ioniq 5. Would be very interested if price was reasonable. Which, I know it won’t be. However, if Kia applied the same approach to its range then we might get the first all-electric small sports car.
In general, I reckon the S Korean car people are showing the most originality and inventive engineering among almost all car makers. Good luck to ’em!