I have looked at the options for you and have listed below:
M Sport Plus pack £2200
Added 19 inch alloys £595
ADVANCE PAYMENT £1749
TOTAL £4544
We are offering £500 towards your advance payment and so new total £4044
The email from above was from a BMW dealer a month or so. Those options are in line with what you get on the Audi Edition One for around 2k. You can also add a B&O sound and comfort pack for an extra £800 on top.
The Audi looks much better value.