On the honda civic sport, i just got. It has electronic lumbar support as standard(which i deffo need) and the head rests tilt forward which is awesome.
The missus don’t like them but she ain’t the one with the bad back and neck problems and they really helps me.
Would i pay extra for seats over the standard Ap I’d have to say no, i do have a plug in one but it’s to hard to sit on and drive. so i just use it when at home.