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Ford marketing department are a rather odd bunch bordering on genius. Bear with me, this is a twisted path to follow.
Let’s have a new model and make it a BEV. But BEVs are still getting bad press. That’s fine, watch what we’re going to call these cars….
Mustang!!!
Explorer!!!
Capri!!!
By the time everyone has got past the name, the fact it’s a BEV will be the least to shine about.
So, has anyone seen the number of posts in Social Media when the Mustang Magh E was launched? There was a phase where you couldn’t see a picture of it without 500 posts all pretty much saying the same thing. The Explorer was less of the same over here but in the US it’s a popular huge SUV off-roader.
Then the Capri gets launched and all I’ve heard is a huge number who suddenly had one and thinks this is another abomination of the name.
Again, thousands of people will see the adds through the hundreds of people posting pretty much the same response, which is the same as the Mach e got.
Now, tell me I’m nuts…
What’s the old saying, no such thing as bad publicity. They’re getting their money’s worth from every Social Media Marketing Post as all the petrol heads post in protest.
I'm Autistic, if I say something you find offensive, please let me know, I can guarantee it was unintentional.
I'll try to give my honest opinion but am always open to learning.Mark
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I’ve just googled the charge speed for the Capri, turns out it’s exactly the same as the Enyaq at 135 for the 2 wheel drive and 184 for the all wheel drive. Is it sharing the same VAG platform?
Yup Ford using every psychological trick.
Next it will be the
Ford Anglia
Ford Consul
Ford Granada
Not forgetting the Ford Cortina
Ford knows the ones with a large disposable income are the retired and marketing their wares accordingly.
It wouldn’t be so bad if it looked like a Capri but, it doesn’t!
Its like saying I wan’t a Starship enterprise for Chrismas but get a Eagle and my parents told me just to call it a Starship!
@kezo Ah yes the Eagle!
I assume you mean the one from Space 1999? A high tech spaceship made out of a 40 foot shipping container, Meccano and some stuck on bits 🙂
Those were the days 🙂
Please excuse spelling/typos. Apart from being a clot it turns out I had one on my cerebellum that's now causing various problems!
As Phaedra says, it’s just a name.
Actually it uses the Explorer chassis, motor and battery plus it’s interior.
Only the body shell is different.
And the Explorer is a VW so yes it’s going to be similar to the Enyaq, ID4/5, Q4,
Badge engineering at its (non) finest.
I’m afraid the people who say it’s not a real Capri are the same ones who think the MG HS/ZS is something to do with those old sports cars made in Abingdon.
2024 - BMW i4 Grand Coupe eDrive 35 Sport
2020 - Volvo XC40 T4 Inscription
2017 - Audi Q3 TFSi Sport S-Tronic@kezo Ah yes the Eagle! I assume you mean the one from Space 1999? A high tech spaceship made out of a 40 foot shipping container, Meccano and some stuck on bits
Those were the days Wern’t they just, watched every episode time over lol 🙂
Apparently we’d all be wearing jumpsuits and have funky sideburns too…lol
Space 1999 – “We’re all aliens…Until we get to know one another.”
Still, it led to other things like Blakes 7.
In life, it's not who you know that's important, it's how your wife found out.
Picked up my son’s Mach-E today, so while I was there thought I’d take a look at the Capri.
It’s a lot smaller than the Mustang and I thought it looked quite ugly. I certainly wouldn’t replace my Enyaq with one.
The AP seems well over-priced.
I had a quick look at an Explorer last week while I was waiting for a firend picking his Kuga up from a service.
I was hoping (having driven the old US version) when it was announced that it was going to be decent sized SUV but having seen the specs online I wasn’t expecting much. To be honest even with lowered expectations I was still unimpressed by it.
While I could manage to get in (always a bonus for me at 6’5″) once in there was nothing that stood out or appealed to me, certainly not at around twice the AP of an 85x Enyaq, the AP’s of £4495 and £5495 seem expensive for what you get. I’m afraid they won’t be on my list when the Enyaq goes.
Hopefully in 2 years time when I’m looking to order again there’ll be something still on the scheme I can get into with a decent range at a sensible AP, not holding my breath though!.
Please excuse spelling/typos. Apart from being a clot it turns out I had one on my cerebellum that's now causing various problems!
Yup Ford using every psychological trick. Next it will be the Ford Anglia Ford Consul Ford Granada Not forgetting the Ford Cortina Ford knows the ones with a large disposable income are the retired and marketing their wares accordingly.
You forgot the gorgeous Ford Corsair.
Just hope Ford dont want to re- invent the mexico or the rs2000
"the world is full of kings and queens who blind your eyes and steal your dreams-its heaven and hell "(RJD)
Peugeot 2008gt
Selenium greyCapris not selling well clearly…as production reduced to one week on and one week off.
https://www.motor1.com/news/740842/ford-cuts-explorer-capri-ev-production/
Capris not selling well clearly…as production reduced to one week on and one week off. https://www.motor1.com/news/740842/ford-cuts-explorer-capri-ev-production/
That doesn’t surprise me at all now I’ve seen it.
Capris not selling well clearly…as production reduced to one week on and one week off. https://www.motor1.com/news/740842/ford-cuts-explorer-capri-ev-production/
That doesn’t surprise me at all now I’ve seen it.
Yes, not seen a single one on the road (though I have seen an Explorer (just one mind you)). Having seen what Renault has done with the 5, if Ford had done the same with the Capri, as a no-frills low cost 4 seater coupe paying homage to the original, it would have sold well I think. Killing off the Fiesta was a disaster. Not everyone wants SUVs. Such a shame to see what they have done with classic brands like Mustang and now Capri. They are losing money hand over fist.
I hear a few European manufacturers are going to see the government as they cannot keep up with the ZEV mandate without losing a ton of money. Tough times not helped by building stuff that is just bland. VW are another prime example of this.
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