@Ele BMW have one of the best quality interiors in comparison to top tier brands like Mercedes and Volvo, you can’t deny how well built they are nor do their EVs actually look like an EV (i4) which is what ICE customers want. Their EVs and ICE are also much faster than other brands, faster than what they claim so it is worth the extra money, it’s supposed to be a prestige brand you can’t expect it to hand in hand with Toyota or Kia.
Not everyone is willing to pay the price but a lot of us on here have paid 7-10K in AP just to get one and it was worth it.