Think you have hit the nail on the head there richardw. I’m no badge snob by any means. In fact I would say best car I’ve ever had is a 2012 ford mondeo titanium x sport estate. I would have another 1o years later in a heart beat. there is definitely a step up in quality from kia to bmw any body who begs to differ are deluded.im not having another korean car again for the ride quality alone,everybody who’s been in my car comments on the poor suspension. But as they say “you pays your money! You make your choice”….