Back in the late 90s, along with a few colleagues, I spent a very enjoyable day with Sir Nick Schele, then CEO of Jaguar, and his board. Great bloke who went on to be number 2 in Ford worldwide. After a factory tour, he showed us photos of the S Type before any pictures had been released to the press. Back in those days, Jags were truly aspirational cars. The XJs were true luxury cars and looked like nothing else on the road. Sadly I never owned one, but drove a few including an XKR. It saddens me how the brand has gone down and down since then. The sports cars look and sound nice but their saloons and SUVs now don’t stand out from the masses as anything special at all. I don’t get the rebrand at all and agree with the comments that those for whom it might appeal are those least likely to be able to afford one. Someone who should have known better has given a marketing eccentric a free rein and I suspect that decision could end up being career ending for them. I hope I am wrong and will reserve final judgement until we see the actual cars.
Continuing the theme trip down jaguar memory lane
I owned a 2nd hand Jaguar 4.2 XJ6 “in 1986 the Pink Jag exact same colour as in the video
I paid £800 cash and used its pullling power to the max,if you get my meaning
Traded it in for a black mini mayfair of all things, lol’
Happy Days