Glos Guy BMW like many other car manufacturers are prioritising orders based on invoice price not time of order. Essentially, prioritising vehicles which provide the highest profit margins, which in my view is in very poor taste.
My X5 order was cancelled last month due the Harmon Kardon and Air Suspension restrictions, although those components are still being supplied to BMW they are unfortunately being supplied in limited quantities, which realises that any of the components on a ‘shortage list’ will be prioritised for those top of the range models that have the aformentioned options as standard equipment or those orders that are of high value/profit. BMW clearly have full order books wherby they can pick and choose which orders to build and which ones to completely cancel. I was given no option to defer or delay my £86k X5 order, quite simply cancel!
The present semicoductor shortages have arrived at a difficult time for manufacturers as it is that time of the year when the current model vehicles are run out in readiness for the new model year vehicles which causes all manner of manufacturing and logistical issues in normal times. Covid and the semiconductor shortages have complicated matters immensely along with unprecedented new car demand.