It bugs me, manufacturers add senseless crud like mood lights and puddle lights , charging pad etc on base models to try and make them special, if they stuck to improving the basic ergonomics, including adjustable lumbar (on both seats) instead, I’m sure they’d sell more.
Also, you’d think that if they opted for one really good adjustable seat across the model line up, then they’d surely benefit from economy of scale? The higher specs/options could just be for leather and heated and memory etc.