Reply To: Ford have taken £5000 off the price of Explorer will this filter thru to us?

#353152
Glos Guy
Participant

    Possibly a bit, but Motability will already be receiving discounts of several times more than that, so they may just get less of a discount off the new lower rrp.

    The last paragraph in the article suggests that it’s likely to have an adverse effect on residual values, which is one of the biggest drivers of calculating APs.

    With EV sales still well below ZEV mandates, and many of those that are selling coming from China, I suspect that Ford won’t be alone in thinking that they need to drop EV prices.