Tesla sales have all but collapsed in europe. In Sweden, Tesla’s new car sales in April plunged 80.7% to their lowest since October 2022. Its sales in the Netherlands fell 73.8% to their weakest for that month since 2022 and were down 33% in Portugal, a bigger drop than the previous month. Sales in Denmark dropped 67.2%, data showed on Thursday, while France reported a 59.4% fall. This compared to an overall market slump of 7.3%
Despite this there has been and unlikely to be no price war due to the Musk factor, which is the cause. Despite this, Tesla’s are made in its Chinese gigafactory, which will further impact the brand, when Musk steps down from the Whitehouse completely, as tariffs will start to bite in America. There were/are talks to replace Musk at Tesla, which has ben denied at Tesla board of chairmen however, it may be the logical solution.
In the meantime reports state EUrope are turning to Chinese manufacturers where they have a far better selection of Chinese cars than we do in the UK.