<p style=”text-align: left;”>The references to ‘woke’ are a bit irritating. Let’s rewind it back a bit, to a time before the word woke was used as a weapon to beat anyone you us seen as progressive. I have seen the videos of people complaining about the new drink driving laws as well as the introduction of seat belt laws. If the word woke was about then they would have called those bringing in these laws woke.</p>
As someone who has spent a lot of time advocating for disability rights I would be seen as woke. It’s not woke it’s progress. Yes in some cases it has gone to far, but I believe that is more to do with the right and left just being a holes and wanting to irritate each other. Woke people introduced health and safety which stops people dying at work. Woke people introduced equality laws that protected disabled people as well as LGBTQ people whether you like it or not you can’t protect one group of people and ignore others.
As for the Jag. Well it’s working, people are talking about them and has anyone even seen a vehicle? No. Most of the cars we drive now would have been a daft concept at one stage only to become a decent practical motors. Where there are companies making big money from branding and marketing they will always be able to convince a company that they need to rebrand. That’s marketing for you. They are good at what they do whether you like it or not.
Me, I prefer the if it ain’t broken don’t fix it. Jaguar is broken and the company are trying to fix it. I think it will work because of the amount of young professionals and media savvy influencers driving range rovers. They want a piece of that market and as a business they will have it even at the expense of a loyal customer base.
Ps switch your bank account for free money, switch your internet/phone providers to save money etc. Stop being loyal to businesses who only see you as a cash cow.