Go woke go broke. This is the same person that destroyed Bud Lite.
That phrase has virtually lost all of its meaning. That same terminology can be applied to the current Defender as well. Nonetheless, Jaguar’s response to that was “Go hard” 🤭.
Except it’s true. Bud Lite is now going through an extensive marketing campaign to rid itself of the woke campaign that virtually destroyed the brand. Jaguar will end up doing the same.