It’s a tricky time for the existing manufacturers, particularly those who have built a reputation on quality engines, BMW for example, and reliability such as VW.
When it’s just a battery and an electric motor, all cars are pretty much the same. I watched an advert for BMW and it’s no longer the ‘ultimate driving machine’ it’s now ‘the soul of BMW’ the marketing team and brand people are going to have to pull something out of the bag to keep in the game.