Hi Kezo,
‘Should my son or daughter question Motability’s ethics, just because they aren’t eligable for a free Ohme charger as Motability customer are! ‘
With respect, perhaps a more accurate analogy relative to this scenario would be;
If your son or daughter were a motability customer …..but were told they couldn’t have a free charger fitted because they were also , say …an Ovo customer.
Obviuosly bmw make considerably less profit on motability business and perhaps cannot justify offering the credit charge card deal to motability customers.
If bmw’s promotion/ advert was ‘ order a new electric bmw and customers receive a £750 credit charge card…..except motabilty members ‘
Which is the reality. I wonder how the public would respond.
Interesting point; With price discrimination, a seller charges customers a different fee for the same product or service.