From many discussions with EV types, the old school badges don’t hold the same value. Jaguar iPace and Audi Etron the old standards of ride and comfort are available for much less. The Ioniq 5, EV6, Tesla M3, all ground up EV built cars. Making seats comfortable is easier when you have more space, made possible by not having to build space for an engine, and can build your seats that little bit bigger and softer. Likewise, the space given by an EV allows the ability to have Limo sized space in the rear, which helps if you’re carrying 2 adult sized children on top of the adults.
So, the appeal of a badge has been limited, which is really applicable when the premium brands want to continue that premium price over to their EV ranges, however, the premium has been added for a battery and motors, adding another for the badge simply makes the car expensive and most people will look at what that extra premium price gets you with a petrol engine. Then you’re back to not buying an EV but going with the badge OR sticking with an EV and ditching the badge. Something for the companies to consider for the future…
I'm Autistic, if I say something you find offensive, please let me know, I can guarantee it was unintentional.
I'll try to give my honest opinion but am always open to learning.
Mark