The way it was explained to me was, instead of paying thousands for options all cars are fitted with it all and you can activate anything at anytime potentially saving you money upfront.
I think it’s stupid, how daft are these guys? How long before a dongle gets released or software on a laptop to just unlock it yourself. If it’s YOUR car as you buy it you are entitled to do what you want with it so they can’t stop you from tinkering with their code.
It cuts to the heart of can you fiddle with stuff you’ve bought. So many companies would say no, no you can’t like say Apple but inherently if you bought it, you own it so you can do what you like.
Technically they can’t even void your warranty because they’d have to prove in court whatever the fault was was caused specifically by what you’ve done. Sure they can threaten and refuse but if you took them to court they’d have to defend it and I can’t see how they could unless you really did break something as software is effectively just a switch turning something on or off.
The Enyaq I test drove last week had adaptive cruise control fitted but if you tried to use it you got a message about it not being activated and in the car menu was stuff about on demand…
It’s on theory also about used car buyers being able to upgrade the car they buy or even dealers activating new options to make a used car more attractive. I think there’s a place for it maybe do it this way or that way your choice