All of the new Hyundai models are marmite, and in my case I love them. The looks are subjective but what isn’t is that it’s interesting from every angle. Like a Mercedes EQ had a love child with a 911, and that’s not a recipe you see very often ?. I spent too many minutes gawking at one in a car park the other day, I wouldn’t even have noticed a 4 series Beemer, and I guess if you wanted some anonymity you wouldn’t choose the Hyundai, but for individuality there’s really not much that’ll draw the eye in the same way. When I ordered my car they had a special edition all black version of the 6 in the showroom and if that were mine I’d be on Amazon finding Batman stickers. ?
Of course, the BMW has badge kudos, and like the thought or hate it, we are all influenced by that to a certain extent, whether it’s to appreciate a certain brand, to be appreciated by others whilst in a certain brand, or loving to hate a brand and those who choose them, we still have an opinion. Personally, in the same way as I’d never have thought of having an electric car, I’d never have thought of having a Hyundai. Traditionally it’s not an inspirational brand but I really think that the perception is changing, driven by models like the Ioniq 6. In the case of this particular mid 50’s man, it’s worked, and I love the mix of quality, individuality, and Far East ingenuity, as well as the fact that you’ll be let out at junctions! To be honest your subject heading says it all, who’d have thought a few years back that comparing a BMW with a Hyundai would be a genuinely difficult choice? I wish you luck with yours and hope you love it whilst you have it, whatever it is.