Mike, the OLED 707 is Phillips entry level OLED (if you can call OLED entry level that is) it has the companies renowned Ambilight, which provides excellent immersive viewing. Looking at what happened last year where prices were cheaper earlier in the year than later but none really fell below £700, so do bare that in mind if you are considering on a new TV. For a similar price there are mini LED available 🙂
