Just like every other brand I believe sales were hit when tesla dropped prices, it is not hard to work out that with other brands taking teslas sales due to more reasonable prices comparision, the tesla dropped their prices and the other brands loose sales. think about it this way. the amount of people I have spoken too at chargers state if telsas would of been cheaper like now they would of got a telsa as their motor is the most efficent out there, not their terrably inefficent id’s.