Raise AP massively on a limited list of available cars, the list slowly narrowed down until it’s difficult to make a choice, causing confusion and frustration to the average costumer..
Then when the raised AP is at the peak level of acceptance for a basic 2nd choice car, offer £750 back to ease payback somewhere amongst the confusion and frustration as a sweetener..
APs to high for leasing the product for 3 years, £750 guilty conscience not enough I feel, no matter how or when it’s paid amongst the confusion or deal..