I have to disagree, in my opinion, Kia and Hyundai have overtaken WV, or the VAG group in terms of electric vehicles, better efficiency, value, reliability, according to the indices and in my opinion quality too. At the top end, the S class and 7 series cannot be bettered, but the gap has been closing between the “mainstream” and “quality” brands. I speak as a driver of two BMW´s and several Mercedes cars on a shorter term basis. The badge is becoming less important.