A customer accessible order tracker would be a simple ‘bolt-on’ to the Manufacturing Resource Planning tool (MRP) that manufacturers/dealers use to run their business. In fact, some MRP systems already have the function embedded in it.
However, the simple fact of the matter is that they’d rather not allow customers to have access to this information, which would have to come direct from the MRP system.
Plainly speaking, It’s viewed as dangerous information by the business and this is a common thought throughout most or all types of business.
Think of it another way, if it were your business, would you like the thought of a customer having access to your business data?
The crux of the problem in my view, is that car dealers have some of the poorest customer service that there is.
Most of the treatment given by dealers, or lack of, would be considered gross misconduct in industry. It’s always seemed bizarre to me but it’s commonplace here in the UK. And don’t think it’s just Motability. It’s truly not.
And this is why I’ve said time and time again, if you find a sales person who is attentive, then stick with them. They are few and far between. Unless, of course, you are buying a Ferrari or the likes.
? I will be remembered for nothing but had great fun doing it ?