What exactly is “the swedish way”?
You can’t mean Volvo, since there’s a plethora of options (both single and packages) even for the very top spec models – nor can you mean “car sales in sweden in general” since again, that “baked spec trims only” is a UK only thing. And yes, i double checked with the swedish mercedes and volkswagen pages, same configurators as in germany where you can spec anything.
I personally don’t like being shoehorned into a spec. There should be two trims. One “everything” spec, and the other a base trim that lets me tick and chose what i want. No “you need to buy this if you want this”, no packages, nothing. Select engine, select gearbox, select options. I pay for what i want, and you can keep the rest.
In the UK system, in our particular situation, if you want a Tucson with ventilated seats? £5500 AP for the Ultimate, that’s it. No option for you to buy the considerably cheaper “premium”, and pay £400 for the ventilated seat option.
That’s all the argument i need to point out how bad this “three trims only, no options” really is. Because in the end, the manufacturers will simply force you to buy at least mid-trim by removing everything desirable from the lowest one. Including heated seats and parking sensors. Top trim then includes heated seats, 360 camera, electric boot, glass roof and sat nav.
Or do you believe that manufacturers will not exploit the fact that you really have barely a choice in three specs?