Fair enough, although those are all small cars and none are from the supposedly ‘prestige’ brands. Of the 8 cars on my ‘long shortlist’ (?) all bar one are SUV’s and the Q3 is the only car that doesn’t have heated seats as standard. And they aren’t all prestige brands! Given that most cars have so much as standard now, I think that’s a big own goal for Audi. I would add the Comfort and Sound pack if I got the Q3, but at £1,195 that’s not an option for everyone and I bet quite a few people discount the car for that reason. Very strange.