Reply To: Motability Deals And Offers

#135262
Glos Guy
Participant

    It seems strange that we are constantly being told that dealers do not have any margins in motability vehicles, yet BMW & Mini dealers seem to have a regular £500/£250 discount. Can’t help thinking that these amounts have been built into the AP figures just so they can offer a discount

    They aren’t built into the AP’s. Only a relatively small number of BMW dealerships offer the discounts. Whilst it is true that dealers get a fixed fee (around £250 per car from memory) for each Motability order, that is only part of the story. Motability orders still count towards their dealership / group and manufacturer bonus targets and can therefore make a significant difference to their income. Never believe a car dealer who says or implies that they don’t make any money out of Motability orders. It’s nonsense and done deliberately to dissuade people from asking for any discount off the AP or optional extras. Dealers offering these discounts still make a tidy sum on Motability orders. They wouldn’t offer them if they didn’t.