My DH reminded me of this only the other day: Going back a few decades, the local supermarket where my parents-in-law live tried Home Deliveries within the town. I think people had to ‘phone up and place their order and there was a limit on how much could be ordered.
Anyway – When the Order was delivered there was a note in the top of the box that read “Sorry we have no bicycle clips so we’ve sent you a frozen chicken.”