If you look in ‘Q3 Deals and Offers’ there are details of deals and discounts offered by individual dealers.
Johnson’s of Solihull and Gloucester were doing £250 off the XC40. I then took this information and contacted dealers slightly closer to home and managed to get them to price match. I then returned to my original dealership armed with the knowledge of a few other dealers offering a discount, and they agreed to match it.
It’s basically making them work for our business, rather than the other way around. Obviously there are not always discounts available.