Agree most car ads are pretty pathetic. Skoda make very good cars but also make absolutely useless and bewildering adverts. What is it with that girl with funny hair? Is it saying that you’ve got to have an odd barnet to buy a Skoda?
One useful thing though – when they “sponsor” a programme with mini ads at start and end of ad break, it’s easy to spot the end of break when fast-forwarding over the ads. “There’s a Skoda/Volvo/Whatever, hit play!”