I never really consider the badge on a car, I look at what it can do and how useful it will be to me, make a list of all that fit into that category then I actually appraise them looks wise and kick the hideous chuds to the kerb then look at the pricing, usually thet whittles it down to just 2 or 3 possibles, test drive and that usually makes up my mind, no way would I get a car just because it’s great value or because I could park a badge outside my house.