It’s heartbreaking. We are at that point in the car’s economic journey where the end user is being squeezed. The industry is a shaken snow globe at the moment.
I think only those manufacturers who don’t understand the market are shaken. And they are mainly from Europe. Apologies for using the word “woke”, but if you don’t understand the costs and is unable to predict the market, plus trying to push your agenda on the customers, it will cost. And will cost a lot.
But look at Tesla as an example. Yes, thanks to the same “woke” suddenly the guru of EVs became to be the Gargamel, and yet Elon Musk manages to reduce the price on his cars same time improving the quality as well as offering 0 APR… There are plenty of Chinese manufacturers. I agree their quality is not something to praise yet, but we should remember same was with Japanese cars after WW2 and South Korean electronics. They learn and do so very quickly.
But then the EU decided to purchase Russian gas indirectly (Google before you reply) and The energy costs went up outrageously.
But things are turning back to good: in the US they finally began “drill, baby, drill”. Some EU countries understand this woke approach will collapse their economies and I am hopeful in 2-3 years Tim, after a number of elections in the EU, the tide will change for Motability customers too. But for now we have no option, but squeeze the dealers: ask them for a discount and if they don’t oblige – go to another dealer.
Sent from a mobile device.
Apologies for briefness and spelling mistakes.
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