Are the opening two words referring to what is about to follow?
Clever.
If you take issue with a particular point, point it out. Suggesting someone is stupid for calling out the same strategy that almost sunk Anheuser-Busch (Budweiser).. bold. Of course, if you ignore the very real consequences of strategies like this – in case of Bud Light, dozens of companies relying on Anheuser Busch closed, hundreds of jobs lost, 29 billion USD wiped out, revenue down 10% to this day.. yeah. Easy to be “clever”.
Totally sane strategy, worked well with former americas #1 beer producer. Hey, they didn’t go under, and they’re still ranking what, 14th i think, nowadays.
We haven’t seen any of this before, i guess. I wonder why no one else thought of the grandiose idea to antagonise an existing customer base to hunt down a new one that doesn’t have the purchasing power to afford your product.
Publicity stunts using DEI as the “driving factor”, to this day, have always failed. Not a single one had a positive outcome. Be it the aforementioned Bud Light, be it Nike, be it Ben&Jerrys, Levis or Disney. But i’m the stupid one for pointing it out, not the people who think that there’s no such thing as “bad press/publicity”. Must be a generational issue. The only difference here is that these were/are incredibly successful companies, capable of feathering the negative impact on sales.
Something Jaguar notably isn’t capable of.
Prior: SEAT Ateca Xcellence Lux 1.5 TSI DSG MY19, VW Golf GTE PHEV DSG MY23
Current: Hyundai Ioniq 6 Ultimate
Next: we'll see what's available in 2028.