I’m certainly no fan of it, but it feels like this is the way of the world these days.
When you look at how younger generations are making big money these days, through influencing on social media and all the crap that wouldn’t even be called a job a real job 10/15 yr ago. Its not hard to see why brands like Jag are making big u-turns. They are wanting to increase sales over keeping their loyal fanbase happy. They’ve probably got some social media savvy young upstarts on the board itself these days.
Car companies seem to be in crisis, especially some of the bigger brands. I’ve just seen photos of the new BMW 3 series and it doesn’t have any of the attributes you would associate to a BMW at all or something you’d aspire to own.