I ordered a Sportage PHEV but cancelled rightly or wrongly. I agree that the Tucson/Sportage are very well equipped modern cars. It will be interesting to see how the company moves forward in the medium term. They have certainly made up a lot of ground in a very short time.
From memory the Sportage PHEV went down to £2.5k, as it too is due a midlife facelift soon, as it came out later than the Tucson. The Sportage is smaller inside than the Tucson, hence me opting for another.