I would say that Volvo are kinda at the level of Audi and BMW now. They’re certainly closer than Hyundai and Kia. This reviewer seemed to think so….
Admittedly that was 5 years ago and the XC40 has dated a little, certainly when it comes to the infotainment screen. However at 9″ it is still big enough and it has the advantage of running Google Maps when a lot of car manufacturers use inferior maps with their sat nav systems.
I wouldn’t say that the interior has dated as such and to me it’s still the nicest looking SUV by far but that is of course entirely subjective.