Agree @kezo Volvo aspires to be a premium brand but isn’t there yet. We looked at the XC40 on the last 2 vehicle changes, including recently. Aside from the fact that the interior feels quite dated against latest generation cars, and I really don’t like their infotainment setup (odd shape, too small and too much controlled via touchscreen), we felt that the interior of the Tucson Ultimate that we went with was more upmarket than the XC40 and was on a par with our BMW. I’d never have said that a few years ago. I’m still not a massive fan of the Tucson’s exterior looks (although family and friends all do) but I’ve never liked the look of the XC40. I tend to agree that there’s nothing truly premium left on the scheme now, sadly.