@Ele BMW have one of the best quality interiors in comparison to top tier brands like Mercedes and Volvo, you can’t deny how well built they are nor do their EVs actually look like an EV (i4) which is what ICE customers want. Their EVs and ICE are also much faster than other brands, faster than what they claim so it is worth the extra money, it’s supposed to be a prestige brand you can’t expect it to hand in hand with Toyota or Kia. Not everyone is willing to pay the price but a lot of us on here have paid 7-10K in AP just to get one and it was worth it.
Dont think your idea of worth represents that of Mr average but each to their own
You paid 7-10K lol just for a badge?
Had a new BMW myself Ap £500 in 2018 it wasnt all that imo very twitchy thing and I handed it back 2yr early one of the reasons was that it drank more than George Best
Once bitten twice shy as they say
Imo Ford/Vauxhall/Renault have better steering and road handling I can say that from experience of driving them all
Back to main point BMW imo could well take a 32% sales hit when China hits back with their own tariffs and my guess is BMW will then drop their AP to a realistic level just to shift cars Maybe even to zero AP
Time will tell but in any event there is strong competition coming which will shake thing up for sure