This extract from the Skoda website is interesting.
We are making some changes to give you confidence that the price you see on our website for our range of electric vehicles, is the same as the invoice price you pay at your chosen Škoda Retailer, wherever you are in the UK. All our electric vehicles will now be sold directly by us, Škoda UK, via Škoda Retailers (who will be acting on our behalf as our Agents when processing electric vehicle orders).