The target audience wouldn’t know what to do should they find themselves in the same position as many recipients of PIP, ESA and similar benefits.
Many people who are entitled to PIP/ESA, etc don’t know what that means to them or how it might help them. We’ve helped many people over the years to get a car on Motability because they’re entitled to it but really they didn’t know. And that’s why I’m a bit miffed about the article going after claimants with mental health issues. Often it’s those folks who need help to understand the very complicated benefits landscape.