It all sounds a bit naughty of Peugeot if true.
I picked up my 208 GT Premium last April and it came with heated grey alcantara seats. They are super comfortable sports seats and as Glos Guy says, I wouldn’t be without them – especially in alcantara which is never cold to the touch & super grippy. I did consider the model below, the GT, but I needed the heated seats while the extras like adaptive cruise control, remote locking/unlocking etc were/are very handy.
The only other two options for the 208 were auto parking (no thanks) and a sunroof which I didn’t want. For Peugeot to now ask £200 for heated seats sounds very mean indeed… especially for the ‘Premium’ model which should have heated seats as standard in the year 2022!