It’s also worth remembering that only one-third of those who are eligible to join Motability choose to do so. The other two-thirds have decided that they cannot (or will not) splash out £10k of their benefits over three years to have a new car. Many probably run a second hand car or no car at all (or source a new car privately, perhaps one they can’t get on Motability) and others simply need their benefits to pay for basic living costs. You would think that Motability would try to make the scheme more affordable in order to tempt more of the 1.2m people who could join but don’t. Those patronising TV ads certainly aren’t the solution, but much wider choice and lower AP’s would definitely help!
Have to agree, a more direct TV ad, pointing out the benefits would be more productive in my view. Maybe they could pay the DWP to include a Motability brochure in the annual benefits letter to all eligible?