Until recently for brand and design ethos it’s always been LR and Triumph ( still think nothing beats the look of a Brit twin and always loved bonnies)
Unfortunately LR are all rounded and slopey now. I do like the look of the new Defender, especially in 90 commercial guise.
Remember old times when manufacturers had individuality and character, even different engine tones. When I was a kid I could lie in bed and identify nearly all my neighbours leaving for work, just by the sound of their different cars starting and moving off!