It’s the death of an iconic brand. Pure suicide, totally ignoring their heritage and completely alienating their customers.
I’ve always loved Jaguars from the time I had an E-Type in a Scalextric set. The iPace i thought was genius.
This rebrand will go down as one of the worst gaffes of all time.
I feel sorry for the employees as the death of this loved British brand is in sight. RIP 🙏🏽