I managed to get £250 off the DAP Pack as a Mazda Dealer near York was offering the same deal, so Mitchells Mazda matched it. I also got the Mazda Protection Pack for free, this included the car floor mats and boot liner. Same as Kezo, I just bartered and got more than expected. I wanted more for the AP I was paying, but I was lucky to basically get nearly £500 off for the DAP Pack and the floor mats etc.