Absolutely, no Sales, no profits/income.
A business can only live off it’s fat for so long before it needs in injection of cash , or it goes to the wall.
Profit may not be the main driver in this situation, cash flow/ income is more important to keep the business going – car sales are therefore paramount, and it is likely that , initially, as the market opens up , competition will get greater and discounts/ incentives are likely to be substantial , especially in the early days?
The question is ‘ when’?
In the Motability situation it’s ‘ how long can I put off a decision on a new vehicle’?